Before publish
Source, audience job, copy, asset, owner, and approval stay together.
A social media content calendar that remembers why the post exists.
Plan dates and copy, but also keep the source, approval, published result, and next learning decision beside the work. The example is populated so you can see how every field is used.
Edit the calendar
At publish
Timing and final URL confirm what actually shipped.
After publish
Outcome and next decision stop the calendar becoming an archive of activity.
A working calendar, not an empty grid
Edit the example rows in place. Use one row per platform-specific post so the copy, format, approval, and result remain unambiguous.
Everything is editable here. Your changes stay in this browser until you download the file.
Using the calendar without creating more admin.
What belongs in a social media content calendar?+
At minimum: date, channel, audience job, source, angle, format, status, copy, asset, owner, approval, publishing result, outcome, and next decision.
Why does this calendar include a source?+
The source explains why the post exists. It may be a customer question, photo, release, review, market change, or first-hand observation—not merely a topic invented to fill Tuesday.
Can I open the download in Google Sheets or Excel?+
Yes. Download the CSV, then import it into either spreadsheet. Keep the status values consistent if you want to filter or build views.
How does this connect to Emelyn?+
The manual rows map to Emelyn's idea, draft, review, scheduling, publishing, and learning records. Automation removes re-entry while keeping the same decisions visible.
When the sheet starts taking more time than the posts.
See the connected calendar for ideas, approvals, publishing, and learning.